“DirectNews provide an excellent service, their news-feed is well written, relevant and up to date; making it a really useful and informative addition to our website” - Ecommerce Manager
First established in 2000, DirectNews is the syndication and tailored news division of Adfero, one of the UK’s leading news agencies
www.adfero.co.uk.
Developing from its initial base as a specialist provider of political news, Adfero now reports on virtually every aspect of the economic and social polity. Specialising exclusively in online and digital media, Adfero has used its expertise to develop a suite of products that meet the consumer’s changing consumption of media in the digital age.
Marketing Through News
Capitalising on the phenomenal growth of new media platforms in driving news consumption, DirectNews offers a full range of news-based marketing solutions delivering interaction and engagement with visitors, customers and search engines alike.
Utilising its proprietary distribution system - the most sophisticated technological delivery method of its kind - DirectNews ensures its customers maximise the potential of news-based marketing.
More than simply a news feed, DirectNews customers have access to a full suite of marketing solutions - including news letters, user-generated comment, news podcasts as well as SMS and MMS content - to ensure a relevant and effective engagement with their online audience.
Our Experience
For the past eight years, DirectNews has been providing clients with unique news feed solutions to publish on website, intranets, screen and mobile platforms.
As the internet has developed to become a mainstream news medium – presently accounting for over a quarter of an average person’s news consumption - DirectNews has been at the heart of defining and driving the market for news feeds.
With such unique expertise, DirectNews offers an Account Management service at the very forefront of online and search marketing thinking, designed to help you achieve a clear return on investment through news.