“Direct News immediately associated with our brand and produce tailored articles for us every day that are engaging and industry-relevant.” - Online Manager
It may all be about return on investment but if clients and prospects don’t trust your platform, converting traffic will be an uphill struggle. A DirectNews news feed will help to position your organisation as a trusted information provider, making it easier to do business with your visitors.
Trusted Niche Resource
Drawing on the extensive resources of one of the country’s leading newsrooms, Adfero's DirectNews provides trusted and professionally produced-articles for clients to publish and archive free from external branding. Whether on an intranet, website or mobile platform, niche articles will prove a major contribution in engaging your audience.
Fresh, Changing and Dynamic
Impress visitors with news feed articles, updated throughout the day and helping to position your organisation as a leading sector voice. Flexible licensing terms allow clients to publish full news archives, serving to grow the website and enhance your brand.
Industry Authority
Utilising a wealth of knowledge built up over ten years of providing marketing through news solutions, DirectNews’ dedicated Account Managers work closely with organisations to ensure news feed articles support and enhance your brand, encouraging visitors to remain on your platform or website and navigate through to core revenue pages.
Differentiate and Communicate
For small organisations striving for profile or larger organisations keen to assert market presence, DirectNews content - whether used alone or in tandem with the company’s suite of wider news solutions - assists in differentiating clients from their competition while allowing them to engage and share news directly with their target audience through newsletters and RSS feeds.