What is a DirectNews News Feed?
A DirectNews news feed contains news articles or features, regularly updated and published throughout the day on a client website. Written uniquely for individual clients, delivered by XML feed and published in full on the site, DirectNews delivers, engages and retains your online visitors.
Engaging Your Target Audience
After eight years of providing tailored news feeds, DirectNews understands that syndicated content is no longer sufficient. Like all web content, news feeds need to be tailored to the audience you are trying to attract and retain.
Attracting such an audience requires high quality, professionally-produced content that differentiates an organisation from its competition and which directly relates to its targeted readers. We all know that web users and search engines are increasingly savvy, sophisticated and demanding.
As the syndication and tailored news division of Adfero, one of the country’s leading news agencies, DirectNews achieves exactly that, drawing on an editorial infrastructure and expertise that enables it to provide the most trusted and relevant news content.
Unique Experience
DirectNews articles are written by specialist Adfero journalists to an individual brief set by the client. This also includes the services of experienced Account Managers, fully versed in established online and search marketing strategies.
Together DirectNews enables clients to offer interesting and dynamic news content while securing crucial website marketing and improving search engine optimisation results.
What's More
Delivered through a unique distribution system - the most sophisticated technological delivery method of its kind - customers receiving a DirectNews newsfeed have a wide range of associated products on offer designed to maximise their return on news.
The full DirectNews portfolio of news marketing solutions includes newsletters, user-generated comment, news podcasts as well as SMS and MMS delivery.
Licence Terms
We're all about maximising flexibility and driving results - DirectNews licence agreements allow organisations to publish and archive articles on your website in their entirety and free from DirectNews branding.
The quality and regularity of content published on a corporate blog will determine the success of such a marketing endeavour, it has been suggested. Full Story
The majority of people consider search engine optimisation (SEO) to be a "dark art" which involves tricking the portals into ranking a website highly, an expert has noted. Full Story