“DirectNews have delivered a successful and high quality news service to the site. Articles are well written, pertinent and of significant benefit in enhancing our organic search engine visibility.” - Director
Everyone knows what they want to achieve with their online marketing strategy. Whether it is brand enhancement, improved conversion, better search engine results or just regular communication with a client base, the challenge is how to do it rather than what to do.
News articles from DirectNews are the building blocks of a successful online marketing strategy. The flexibility and usability of tailored news articles will revolutionise your online presence.
Why Publish DirectNews News Feed Articles?
Not only do real-time tailored news feeds keep a website dynamic, search-engine friendly articles attract the ‘crawlers’ and generate ‘organic search engine listings’, driving traffic towards the revenue-generating pages of your website.
Editorial Control
DirectNews is a division of Adfero, one of the country’s leading news agencies. Through access to Adfero’s significant newsroom resources and research infrastructure, DirectNews provides the editorial safety, security and consistency of service required to build trust with an online audience.
An Information Resource
DirectNews news feed articles help clients present themselves as information providers, allowing them to build trust and confidence in online brands. News articles are written in an editorial style specifically for the online medium and tailored to an editorial brief determined by the client.
All articles are provided though DirectNewsXML, the most sophisticated proprietary delivery system of its kind, enabling content to be published in its entirety on a client's website without any third party branding.
Increase Dwell Time and Repeat Visits
Not only do DirectNews news feeds develop your website's reputation as an information provider, they also help to retain visitors on your site and encourage them to return more regularly.
Attract Search Engines and Drive Conversion
A full archive of unique and relevant news feed articles increases the website size, provides organic search engine listings and brings in niche traffic. From there, strategic links displayed within and around your articles lead traffic through to conversion pages.
Business Support
Utilising eight years' experience in driving and defining the UK's newsfeed market, DirectNews Account Managers will advise you on ways of further engaging your audience through an established portfolio of DirectNews marketing solutions such as sharing and recycling news feed content through RSS feeds, newsletters, user-generated news comment and podcasts.
Your DirectNews Account Manager will also advise on further ways of improving your site, whether by populating specific landing pages, generating a tailored archive for your readers or supporting a particular keyword or link building strategy.