“DirectNews have delivered a successful and high quality news service to the site. Articles are well written, pertinent and of significant benefit in enhancing our organic search engine visibility.” - Director

Every organisation has different objectives with its online publishing strategy. Whether it is brand enhancement, increased conversion, improved search engine rankings better engagement or more regular communication with a user base, the challenge is how to achieve those objectives.

The flexibility and usability of news articles from DirectNews comprise the building blocks of a successful online marketing strategy.

Editorial Control

DirectNews is a division of Adfero, one of the country’s leading online news agencies. Through access to Adfero’s significant newsroom resources and research infrastructure, news articles from DirectNews provide the editorial safety, security and consistency of service required to build trust with an online audience.

An Information Resource

News articles from DirectNews help clients to present themselves as information providers, enhancing confidence in their online brands. News articles are written in an editorial style specifically for the online medium and tailored to an editorial brief determined by the client.

All articles are provided through DirectNews’ proprietary delivery system, the most sophisticated mechanism of its kind, enabling content to be published in its entirety on a client's website without any third party branding.

Increase Dwell Time and Repeat Visits

Regular news articles from DirectNews develop your website's reputation as an information provider, help to retain visitors on your site and encourage them to return more regularly.