“DirectNews have delivered a successful and high quality news service to the
site. Articles are well written, pertinent and of significant benefit in enhancing
our organic search engine visibility.” - Director
Every organisation has different objectives with its online publishing strategy.
Whether it is brand enhancement, increased conversion, improved search engine rankings
better engagement or more regular communication with a user base, the challenge
is how to achieve those objectives.
The flexibility and usability of news articles from DirectNews comprise the building
blocks of a successful online marketing strategy.
DirectNews is a division of Adfero, one of the country’s leading online news agencies.
Through access to Adfero’s significant newsroom resources and research infrastructure,
news articles from DirectNews provide the editorial safety, security and consistency
of service required to build trust with an online audience.
An Information Resource
News articles from DirectNews help clients to present themselves as information
providers, enhancing confidence in their online brands. News articles are written
in an editorial style specifically for the online medium and tailored to an editorial
brief determined by the client.
All articles are provided through DirectNews’ proprietary delivery system, the most
sophisticated mechanism of its kind, enabling content to be published in its entirety
on a client's website without any third party branding.
Increase Dwell Time and Repeat Visits
Regular news articles from DirectNews develop your website's reputation as an information
provider, help to retain visitors on your site and encourage them to return more