“We are now seen as one of the primary suppliers of news in our industry. Our subscription list has grown tenfold in the last three years and this is due, in large part, to the depth, breadth, quality and timeliness of the stories which DirectNews supplies each week.” - Director
Generating an affordable and professional email campaign is not easy for any business, whatever the size. Everyone recognises the benefits of regular communication with clients, but many find it difficult to generate the necessary ideas and content to sustain regular updates.
Through its extensive product technology, DirectNews has been helping clients develop effective and relevant newsletters since 2000.
An Open Channel of Communication
The key is ensuring the audience is interested in the newsletter you offer - we ensure you achieve this. Our breaking news articles and sector round-ups provide a ready basis for newsletter content, while allowing you an opportunity to communicate sales or marketing messages within the context of a value-added service appreciated by the recipient.
Direct To the Inbox
With easy linking back to a client website, email alerts and bespoke newsletters are delivered direct to the subscriber’s inbox, thus returning traffic and building trust.
Seamless Integration
The logistics of providing an external newsletter or e-marketing campaign in-house often quickly result in the initiative faltering, however well-intentioned its aims.
With DirectNews, our cutting-edge newsletter solution can be provided in its entirety - including email data management and newsletter delivery – or be integrated seamlessly into your existing e-marketing system, thereby engaging your clients with a reliable and relevant newsletter service without any of the editorial or technical hassles of the delivery.