“Adfero DirectNews have been very responsive, given good customer service, and have always offered pro-active suggestions to promote the site and the role of the news within the site.” - Director
User-generated content is the thing everyone's talking about at the moment. Allowing website users to comment on important issues and generate pages of content themselves is becoming increasingly mainstream.
Conversational Media
Creating dialogue through an open but managed relationship with a target audience transforms an online marketing strategy from a one-way conversation into a sophisticated and compelling two-way process. Large media organisations and corporate business have recognised the positive brand impact and the communications advantages of giving their readers a voice.
The Challenges
Often considered but then discounted, the challenges of implementing user-generated content are significant for most. To begin, a website needs content that people really want to discuss. Even then, technical implementation and comment management are often seen as one step too far
DirectNews’s 'end-to-end' solution brings the massive potential of user-generated content within the reach of any organisation.
Tailored industry news, tapping into the editorial infrastructure of one of the UK's leading news agencies, provides your website with exactly the right subject matter for user-generated discussion, while a fully-integrated user-generated module enables web visitors to comment on those articles or topics of interest.
Moderating the comments
Utilising Adfero technology developed specifically for this end, DirectNews ‘User Generated’ offering includes a fully-integrated moderation solution that allows any organisation to review and approve comments prior to publication on your site.
User Generated Organic Search Engine Optimisation (SEO)
The SEO benefits of encouraging user-generated comment are significant. DirectNews’ 'User-Generated' offering helps provide your website with page after page of unique user-generated content for the search engines to crawl and cache.