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Industry News
Europe: 25bn searches made in March
Europeans made almost 25 billion searches during March alone, a new report has revealed.
Analysis prepared by
comScore
has...
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Niche networks 'next big thing' in social media
Niche social networking sites are already a developing trend and are likely to be the next big thing in Web 2.0, an expert has suggested.
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Google News adds related searches
Google has updated the way in which it presents news content to include related searches.
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Firms urged to optimise recruitment pages
Companies could cut the amount they spend through recruitment agencies by optimising their own vacancies pages for online searches, an expert has suggested.
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Marketers urged to use TV and web
Half of the UK's "tech-savvy" population browse the web while watching television, making combined marketing efforts the most effective, a new report suggests.
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Archived Items...
News Channels
Brand Marketing
Marketers 'should consider' older people online
Newspaper's audience grows 'due to SEO'
Debenhams launches optimisation campaign
Online budgets 'in double-digit growth'
Bigmouthmedia inks deal with Wallis
UK women 'outnumber men online'
Read More...
Online Marketing
Create content for consumers 'not search engines'
Publishing articles 'builds credibility'
Many predicted to access search through mobiles
Content growth 'aids high rankings'
MMA issues guidelines 'to enhance user experience'
Article marketing 'needs quality copy'
Read More...
Search Engine Optimisation
SEO content writers 'must be aware of keywords'
Bosses warned of SEO importance
Paid search changes 'will cause aggressive marketing'
Google: White-hat SEO 'a benefit'
Candidate searches show importance of SEO
Search rankings 'make or break' businesses
Read More...
News Headlines
Firms warned of importance of content
Underestimating the importance of good quality content is a common mistake among marketers new to search engine optimisation, an expert has suggested.
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SEO 'clearly benefits businesses'
Search engine optimisation (SEO) offers "clear benefits" to businesses as the majority of people will click on the first link offered by such portals, it has been suggested.
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