Brand Marketing News

Firms urged to create 'fun, friendly websites'
Businesses should create websites which are accessible and enjoyable for consumers, an expert has remarked. Full Story
Online advertising 'third-largest sector'
Expenditure on internet advertising now places the sector third in a list of possible promotional media, it has been revealed. Full Story
SEM 'important for travel sector'
Search engine marketing (SEM) is an important tool for driving online sales in the travel industry, an expert has commented. Full Story
Greenlight called in by A&K
Search marketing agency Greenlight has been selected to conduct a campaign to improve the online visibility of adventure firm Abercrombie & Kent (A&K). Full Story

Importance of landing pages highlighted
Firms should not devote their time to pay-per-click campaigns and email marketing at the cost of neglecting their landing pages, an expert has asserted. Full Story
Marketers 'should consider' older people online
Internet providers and those marketing online should become more aware of the buying potential of older people, an expert has commented. Full Story
Newspaper's audience grows 'due to SEO'
The Independent's recent growth in online viewing figures has been ascribed to its organic search engine optimisation (SEO) tactics. Full Story
Debenhams launches optimisation campaign
Retail major Debenhams has decided to launch a search marketing campaign, selecting the Search Works to handle the project. Full Story

Archived News

Good content 'key to good websites'
Good websites cannot simply rely upon impressive design features, they must also contain useful content, an expert has urged. Full Story
Users 'prefer organic rankings to PPC'
Consumers prefer organic search results to pay-per-click (PPC) advertising as they perceive it to be more trustworthy, a new report has revealed. Full Story