Bigmouthmedia inks deal with Wallis

Search engine optimisation (SEO) giant bigmouthmedia has been selected to provide retailer Wallis with an online marketing strategy.

The firm has a specialist fashion team which already works to optimise the web presence and brand awareness of Burton, Topshop, Topman, Dorothy Perkins and Miss Selfridge.

Bigmouthmedia uses a blend of pay-per-click and SEO to increase public awareness of the Arcadia Group's online retailers.

Lyndsay Menzies, managing director of bigmouthmedia in the UK, said the deal shows that her firm's investment in the specialist fashion vertical was a good decision.

"It has enabled us to build a wealth of sector-specific understanding and expertise that is delivering continued value to our clients," she added.

The online marketing agency reports that half the global population can now access the internet and almost 90 per cent of those use search engines to find websites, making it vital businesses consider their online presence when seeking to increase sales.