Google named top brand
Businesses urged to maintain marketing
Monday, 25 Feb 2008 10:27
In the face of economic downturn, it is vital for British businesses to hold their "marketing nerve" and maintain budgets, an expert has asserted.
Stephen Cheliotis, chairman of the
Superbrands Council, made his comments as the organisation announced the results of its 2008 Business Superbrand Top 500, awarding Google the title of most powerful brand in Britain.
In order for firms to maintain their success when the economy falters, they must build engagement, trust and loyalty, he urged.
"Reputation is a company's greatest asset and brand building is likely to become even more crucial over the next few years than in the last decade of stability," Mr Cheliotis continued.
Search engine optimisation firm
Mississauga SEO suggests that one useful way for firms to build an online reputation is to write articles relating to their industry niche or to hire a ghost-writer to do so.
This can also increase the number of inbound links a website possesses, leading to the company rising in search engine rankings.
