Build digital relationships
Friday, 07, Mar 2008 11:45
Digital media can create ongoing relationships with clients if it is used correctly, an expert has asserted.
Richard Sedley, director of cScapes Customer Engagement Unit made his comments as the publication he co-wrote entitled Winners and Losers in a Troubled Economy was released.
The book discusses the issues relating to maintaining existing customers and attracting new ones as the economy falters, suggesting that digital engagement with clients could add value during such a downturn.
It warns that cutting back on a marketing budget is not a winning tactic but something firms do in order to survive.
Mr Sedley claimed that through embracing consumer engagement through digital platforms "no matter what market you are in, you stand a far better chance of not just emerging from a downturn unscathed, but becoming a clear winner".
Recently, Heidi Cohen of Riverside Marketing Strategies, commented in an article for the Click Z Network that firms must take marketing steps to protect their business during a recession.
She suggested tactics such as developing a quirky newsletter which could be a "bright spot" during poor economic times.
