EMI sees digital marketing presence evolve
Thursday, 08, Nov 2007 02:22
EMI has seen its digital presence evolve rapidly over the last few years with online transactions increasing tenfold.
As in-store CD sales have declined for the last ten years, EMI has become increasingly conscious of its online marketing activities and the impact it has on the business, reports Computing.
In fact the company believes digital downloads have increased by 71 per cent in 2007 while website purchases are expected to account for a third of all European sales figures by 2011.
James Anderson, EMI's chief information officer, said the marketing effort of the company would continue to shift towards a download-based transactional model.
He added: "Digitisation has exploded choice, and the players are no longer in control of distribution.
"We must adapt rapidly to changing demand models and we have had to recruit skills from industries such as financial services to do that."
As of March 2007, EMI's annual digital revenue had increased by nearly ten per cent to £164 million.
