Google London office interior
Thursday, 29, Apr 2010 10:29
Google is the most valuable brand in the world, according to a new report.
The study by Millward Brown Optimor shows that Google has a brand value of $114 billion (ã75 billion), with IBM, Apple and Microsoft making up the rest of the top four.
It says that the total brand value of the entire BrandZ Top 100 is more than $2 trillion, up four per cent compared with last year.
The list is a good example of how brand marketing can be beneficial for companies, according to Millward Brown global chief executive Eileen Campbell.
She comments: "Chief executives and chief financial officers around the world should be asking their brand and marketing teams how they can leverage brand to both protect and grow the business."
Google recently announced its financial results for the first quarter of 2010, revealing that its revenues grew by 23 per cent compared with the same period last year, while its profits also increased during the same timeframe.
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