Adventure firm wants climbing rankings
Greenlight called in by A&K
Thursday, 17 Apr 2008 11:52
Search marketing agency
Greenlight has been selected to conduct a campaign to improve the online visibility of adventure firm Abercrombie & Kent (A&K).
The luxury travel company has been in business for 40 years but now wants professional search engine optimisation (SEO) support to allow it to stand out within a "crowded marketplace".
Greenlight is to use both pay-per-click and SEO tactics to ensure the business can be easily found online and to increase revenue.
The agency explained it will "adopt an integrated approach to this campaign, with the overall goal being to increase A&K's online visibility, whilst re-enforcing the brand's luxury credentials".
Greenlight recently took on the management of pay-per-click advertising for music giant HMV, a business which also wanted to be more visible online.
It managed to deliver return on investment of 1,200 per cent through paid search tactics, as well as considerably increasing the music store's share of the online market.
