Social media 'boosted sales'
Tuesday, 05, Feb 2008 11:00
Brands which took advantage of social media marketing in 2007 avoided the slump in sales which affected some sectors and profited from their efforts, a new report has claimed.
A study by online promotions consultancy Oneupweb has stated that brands such as the Nintendo Wii, Coach and Pronto.com used strong social media strategies to market their products.
Chief executive officer of the firm Lisa Wehr noted: "The season's hot products demonstrated a remarkable diversity of new creative thinking and it paid off.
"This is exactly what online marketers need to do to be successful in a rocky 2008 economy."
She claimed that marketing through social media will have positive effects if used correctly.
Recently, search engine optimiser Marty Weintraub commented through a SearchEngineWatch blog that social media can generate positive reviews which drive customers to a website.
However, negative user-generated content can also help destroy a firm's reputation, he asserted.
Marketers must remember that a social media platform is a "double-edged sword", Mr Weintraub warned.
