Tech firms deemed to spend most on emarketing
Wednesday, 30, Sep 2009 03:08
Technology firms spend more on online marketing than any other industry, new research has revealed.
According to the latest bi-annual online advertising expenditure study from the Internet Advertising Bureau (IAB), tech companies accounted for 19.1 per cent of the e-marketing market in the first half of 2009.
PricewaterhouseCoopers and the World Advertising Research Centre partnered the IAB during the web marketing study, which found that the telecoms and finance industries were the second and third highest spenders with 13.3 and 13.2 per cent of the market respectively.
Paid-for search grew during the half-year period, meaning this sector has now increased 6.8 per cent year-on-year.
A statement from the IAB said: "As the purest form of direct response advertising, search is proving recession-friendly with marketers investing ã1.05 billion during [the first half of] 2009, which equates to 59.8 per cent of all online advertising expenditure."
Earlier this month, social networking website Facebook's chief operating officer Sheryl Sandberg told an advertising conference that the portal is teaming up with research group Nielsen to creating a new way for businesses to measure the success of their ads.
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