Online news should be accessible
Thursday, 24, Sep 2009 11:09
It is important that businesses make their websites - including the online news located on them - easy to read and uncluttered, it would seem.
Phil Turnbull, product manager of hosting firm Hostway, said that companies often make the "misconception" that it does not matter what a website looks like.
Customers who head to a website will not spend too long looking for the information they need, he explained.
"Generally, if people can't find what they need easily they'll move and look somewhere else," Mr Turnbull warned.
The expert also advised firms to ensure the infrastructure of their webpages - whether they offer industry news or other information - enables pages to load quickly and support a high number of visitors.
His guidance comes after Fasthosts Internet published a report that showed how 34 per cent of business owners have never considered checking how popular or effective their website is with users.
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