Tuesday, 22, Nov 2011 10:48
A growing number of Europeans are logging on to social media websites via mobile devices, new figures have revealed.
Research from comScore MobilLens shows 55.1 million people in the UK, France, Italy, Germany and Spain accessed social networking sites and blogs through their phones in September, representing a 44 per cent increase compared with the same month in 2010.
It also found that Facebook was the most visited social media website by mobile users, followed by Twitter and Tuenti.com, a Spanish social network. Twitter and LinkedIn saw their audience more than double in the 12 months to September 2011.
Facebook's own statistics show 350 million active users around the world currently log on to the social network through their mobile phones.
Interestingly for those engaged in social media marketing, 44.3 per cent of respondents to comScore's survey said they read social networking posts from brands on their phones, while almost 27 per cent revealed that they obtain deals, special offers or vouchers through their devices.
"The rate of growth in daily social networking usage has surpassed even the rate of growth in total social networking adoption among mobile users, suggesting that the behaviour is becoming even more ingrained into people's daily mobile lives," explained comScore Europe vice-president for mobile Jeremy Copp.
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