Email Marketing News

Good quality content 'vital for newsletters'
One of the worst "sins" an email marketer can commit is sending their clients bad copywriting, an expert has asserted. Full Story
Online lead generation 'needs good content'
When generating leads online, it is vital firms provide potential clients with useful content, an expert has asserted. Full Story
Newsletters 'a useful marketing tool'
Newsletters can be a useful marketing tool for driving clients to a website, meaning marketing through news has "gained momentum" in recent years, an expert has commented. Full Story
Direct marketing 'adapts to consumer trends'
Direct marketing is an effective tool because it can change in response to consumer trends, an expert has asserted. Full Story

Online marketing 'set for further growth'
Online marketing offers firms control and the ability to measure campaign success, which means its use will irrevocably spread, an expert has claimed. Full Story
Firms 'must email relevant content'
Companies must ensure they only send their customers relevant emails, an expert has urged. Full Story
'Consider basics' with B2B email marketing
Business to business (B2B) email marketing is just as challenging as emailing other consumers, an expert has commented. Full Story
Articles 'build newsletter subscribers'
Article marketing through "interesting and useful" content can help build subscribers to emailed newsletters, an expert has commented. Full Story

Archived News

Good content 'key to good websites'
Good websites cannot simply rely upon impressive design features, they must also contain useful content, an expert has urged. Full Story
Users 'prefer organic rankings to PPC'
Consumers prefer organic search results to pay-per-click (PPC) advertising as they perceive it to be more trustworthy, a new report has revealed. Full Story