Mobile Marketing News

Google Goggles 'should prompt focus on mobile SEO'
Last year's launch of the Google Goggles visual search tools may mean that online marketing professionals need to focus more on mobile image optimisation. Full Story
Mobile web use on the rise in Europe
Usage of the mobile web is on the increase in Europe, according to a new report. Full Story
Google top for mobile search, says Opera
A new report has revealed that Google is continuing to dominate the search space on the mobile web. Full Story
Mobile marketing 'makes ads more relevant'
Businesses that make use of mobile marketing may be able to benefit from increased ad relevancy. Full Story

Is mobile marketing better than web ads?
Businesses that undertake mobile marketing may see better results from these campaigns than from traditional web-based advertising. Full Story
Mobile marketing 'a must for tour operators'
A new report has suggested that more could be done by tour operators to take advantage of the mobile web. Full Story
Mobile marketing 'could take off this year'
This year could be a significant period of growth for the mobile marketing sector, according to one research firm. Full Story
Could the iPad boost mobile marketing?
Apple has finally unveiled its tablet computer, the iPad - but what effect will it have on the mobile marketing sector? Full Story

Archived News

Ecommerce sites urged to avoid SEO errors
An expert has identified a number of search engine optimisation (SEO) mistakes that are common in the world of ecommerce. Full Story
Bing to take on Google through TV ads
Microsoft is set to begin a large TV advertising campaign promoting its Bing search engine by comparing it with its bigger rival, Google. Full Story