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Social Networking News
Good content 'key to good websites'
Good websites cannot simply rely upon impressive design features, they must also contain useful content, an expert has urged.
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Charities combine for social media marketing
Oxfam and Global Call to Action Against Poverty are to work together on social media marketing to help their campaigns.
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'Good regular content needed' for blogs
The quality and regularity of content published on a corporate blog will determine the success of such a marketing endeavour, it has been suggested.
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Email marketing 'must have a suitable tone'
Some email marketers are failing to ensure the content they send consumers is readable for their target audience, it has been asserted.
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Niche networks 'next big thing' in social media
Niche social networking sites are already a developing trend and are likely to be the next big thing in Web 2.0, an expert has suggested.
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Marketers urged to use TV and web
Half of the UK's "tech-savvy" population browse the web while watching television, making combined marketing efforts the most effective, a new report suggests.
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Firms warned of importance of content
Underestimating the importance of good quality content is a common mistake among marketers new to search engine optimisation, an expert has suggested.
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UK 'top for social networking membership'
The UK has the highest number of people using social networking sites of all countries in Europe, a new report has revealed.
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Archived News
Create content for consumers 'not search engines'
Publishing articles 'builds credibility'
Content growth 'aids high rankings'
Article marketing 'needs quality copy'
Blogs 'add keyword-rich content'
Rapid growth predicted in Web 2.0
Internet 'revolves around content'
'Consider hiring help' for email content
Copy and content 'key to quality'
Blogs 'great marketing for small firms'
Newspapers 'turning to web-based delivery'
'Hard to stand out' online
Firms 'failing to consider copy'
Blogging 'a prolific marketing tool'
Social media tactics 'boost traffic'
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News Headlines
Good content 'key to good websites'
Good websites cannot simply rely upon impressive design features, they must also contain useful content, an expert has urged.
Full Story
Users 'prefer organic rankings to PPC'
Consumers prefer organic search results to pay-per-click (PPC) advertising as they perceive it to be more trustworthy, a new report has revealed.
Full Story