User Generated News

ORC: Buyers search for consumer reviews
Most consumers will use search engines to conduct research into products before making purchases, a new report reveals. Full Story
Internet 'returns power to consumers'
The internet has increased the power of the consumer and given them autonomy in the decision-making process, an expert asserts. Full Story
Citizen marketers 'have power over brands'
User-generated content allows consumers to become "citizen marketers", with the power to aid or destroy an organisation or brand's reputation, it has been suggested. Full Story
UGC 'makes reputation management harder'
The rise of user-generated content (UGC) and consumer websites has made it harder for businesses to control the reputation of their brands, an expert has commented. Full Story

Archived News

SEO spending up
Spending on search engine optimisation (SEO) and other search marketing techniques is up by 30 per cent worldwide this year, according to a new report. Full Story
Interaction to define Expedia search results
Feedback from users on the most useful information will be used to determine search rankings on Expedia's website, it has been announced. Full Story