Is mobile marketing set to give traditional online marketing a run for its money?
Tuesday, 16, Mar 2010 10:10
Google has revealed that it expects mobile marketing to become more popular than traditional online advertising in due course.
Speaking during a webcast to analysts yesterday (March 15th), Vic Gundotra of Google said he predicts firms will pay higher rates for mobile search ads than standard PC-based ones as smartphone usage continues to rise.
He explained that ad rates for the mobile channel have already increased "dramatically" over the last few years, with mobile searches also rising fivefold in the space of two years.
Despite this, IDC analyst Karsten Weide told the Los Angeles Times that Google should not necessarily be expected to be the one to take the lead in the world of mobile marketing.
"Mobile is so new and so volatile. That does not mean that Google is going to be the ruler of the mobile universe," he remarked.
Last year, a survey by the Internet Advertising Bureau suggested that the majority of UK marketers believe the mobile medium will be the fastest growing channel over the next five years.
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