Mobile marketing is growing
Monday, 15, Mar 2010 11:25
An increasing number of brands are incorporating mobile into their wider marketing strategies, a new report has found.
According to The State of Marketing 2010 study by Unica, conducted with Salloway and Associates, firms are embracing new technology with greater enthusiasm, with rich media and social media also increasing in importance.
More than one-third of executives questioned said they already use mobile in their campaigns, stating that the richer interactivity of mobile websites and applications makes it an equal draw to text messaging.
Paul McNulty, chief marketing officer at Unica, said that the future for online marketing looks bright, following a turbulent year in 2009.
"2010 is shaping up to be an exciting year for marketers. Unprecedented change, brought on by a volatile economy, the rise of new channels and the increased demand for financial accountability, are creating a new era in marketing," he added.
Recent research carried out by the European Interactive Advertising Association found that usage of mobile web is increasing across Europe.
Interested in having a DirectNews news feed on your website?
Follow me on Twitter
Subscribe to newsletter
SMS this article 