Fresh, creative marketing
Mobile marketing 'needs fresh outlook'
Friday, 01 Feb 2008 11:30
"Traditional" mobile advertising is becoming less effective, an organisation has claimed.
Mike Stemple, founder of mobile marketing firm
TapSlide, has stated that many existing mobile application firms lack "a new and fresh development outlook".
He made his comments as TapSlide announced its alternative marketing solution, which combines branded mobile applications with desktop widgets.
Mr Stemple suggested advertisers should not just buy adverts on a mobile network when they "can have a complete mobile marketing solution that engages the user not only when they are using their phone but also when they are in front of their desktop as well".
The growing popularity of touchscreen mobile phones offers new opportunities for creative marketers, he added.
A study published by
ABI Research last month predicted the mobile advertising market is likely to grow to $24 billion (£12 billion) globally by 2013, compared to just $1.8 billion last year.
However, it compared the market to the "wild west", stating that it is a fast-changing market and still developing.
