Wednesday, 02, Sep 2009 11:06
As smartphones such as the iPhone become more affordable to mainstream users after 2011, mobile marketing spend will grow further.
That is one of the findings published in a new Gartner report dubbed Mobile Advertising Grows Quietly.
Mobile marketing spending will also grow around 74 per cent worldwide this year to $913.5 million (ã565 million), the research indicates, but it is after 2011 when things will accelerate.
"The growth in mobile advertising revenues is primarily driven by mobile web banner ads, but it also has a strong growth component from mobile search, downloadable applications and SMS advertising," the report states.
Backing up its predictions, Gartner suggests that smartphones will account for 45.5 per cent of all mobile phone sales in 2013.
Earlier this week, Adweek claimed that the iPhone represents just a "small opportunity" for marketers as there are still so many consumers throughout the world who do not own the Apple smartphone.
Interested in having a DirectNews feed on your website? 