Mobile search engine marketing predicted to grow
Monday, 09, Mar 2009 10:03
Mobile marketing executives in the UK will increasingly look to build strategies that focus on search engine marketing, it has been suggested.
According to eMarketer, 2009 will see mobile search engine marketing tactics gain traction among advertisers as use of the mobile web continues to grow.
Currently, much of the mobile marketing space centres on SMS and short code or barcode technologies, but this will change to make more room for search, the research firm stated.
"As companies look to create good mobile content to attract more eyeballs, marketers are thinking of ways to tie in advertising to the content," eMarketer said in a statement.
Another report previously published by eMarketer indicated that spending on search engine optimisation will overtake that on contextual advertising over the next four years as firms increasingly recognise that organic listings tend to attract more clicks that paid-for ads.
Total expenditure on search engine marketing strategies will also continue to grow, the company predicted.
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