Friday, 22, Jan 2010 10:24
Businesses looking to expand into the world of the mobile web must make sure they apply search engine optimisation (SEO) principles to their mobile sites.
This is according to Allen Moon of the Internet Marketing Center, who said in a post for Entrepreneur.com that mobile SEO is particularly important as more people buy smartphones capable of surfing the web.
As Google and Bing have separate search indexes for mobile content, it is vital marketers look at how visible their mobile sites are to search engines, he added.
"The sooner you get your site optimised to rank well in the search results, the sooner you can put your site in front of the hundreds of millions of mobile device users," Mr Moon explained.
About 41.7 million people around the world use the Opera Mini browser to access the mobile web, according to Opera.
The UK is the eighth biggest user of the application, its figures show.
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