New web marketing research released
Tuesday, 11, Aug 2009 01:25
The latest study by internet market research group eMarketer has indicated that video ads will make up a greater percentage of overall online marketing in the coming years.
By 2013 it is estimated that online video spending will account for 11 per cent of web marketing and 5.5 per cent of TV ad spend.
If this is to occur, it would take steady and spectacular growth in video online marketing, the researchers said.
This would follow on from the 125 per cent growth witnessed since last year.
David Hallerman, eMarketer senior analyst and author of the new report Digital Video Advertising: Where's the Money?, said that TV is not losing its place as the main vehicle for brand marketer ad spending "any time soon", but the new form of online marketing is set to grow considerably.
Earlier this month, a study from the Association of National Advertisers, conducted with BtoB Magazine and marketing services group mktg, found that 66 per cent of marketers have utilised social networking sites in 2009 - an increase of 46 per cent in two years.
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