Firms urged to consider content
Tuesday, 13, May 2008 12:00
The quality and regularity of content published on a corporate blog will determine the success of such a marketing endeavour, it has been suggested.
Industry commentator Jeremy Long Chia Teik, writing for the online resource GoodInternetMarketing.com, explained that a high-quality blog will draw both traffic and higher search engine rankings.
However, he warned that to achieve this, a blog must be updated often - and with regular and valuable information.
"Let your content be useful, informative and unique. These are intrinsic qualities of good content," the expert urged.
He explained that a good-quality blog is not just useful for increasing a website's traffic - it can build its credibility as well.
Recently, online resource SEO For Google explained that good blogs update daily or at least five days a week.
The advice explained that doing so means the Googlebots - the spiders which trawl the web assessing content - will visit the host website more frequently as they recognise the regularity of updates.