Friday, 18, Jan 2008 02:24
Article marketing is a "wonderful" way to bring a business to the world's attention but there has to be plenty of content for it to be effective, a search engine optimisation (SEO) expert has commented.
Moe Tamani, a consultant with SEO 1 Services, made his suggestions through marketing resource the Internet Wonders eZine.
He suggested that as electronic media moves quickly, some experts believe firms should ideally publish five or six articles a day to reap the full benefits of this marketing tool.
Sharing information on industry trends, product reviews, useful lists and sector myths or misunderstandings can help make a website interesting to consumers, Mr Tamani commented.
"While article marketing is an intensive way to build public awareness in your business, it can be very effective ... Free articles will build interest in your company," he urged.
Recently, SEO resource E-consultancy highlighted that marketing a website through the press and blogs could boost a firm's Google ranking "very high indeed".