BBC most popular news source for US election in UK
BBC most popular news source for US election in UK
Friday, 07 Nov 2008 10:55
The BBC News website was the most popular source of online news for Britons seeking information on the results of the US presidential election, according to new statistics.
Hitwise said that 18.2 per cent of all visits to news and media websites on November 5th were accounted for by BBC News, while MSNBC took 4.2 per cent of all traffic and Sky News had 3.3 per cent.
Other news websites that were in the top ten included Yahoo! UK and Ireland News, Google News, the Daily Mail and Guardian Unlimited.
"As with the Beeb's Olympic coverage, the regular updates also helped keep people on the site. At just under ten minutes, its average session time was the highest since the Scottish election in May 2007," commented Hitwise UK research director Robin Goad.
This follows a recent report from
Nielsen Online showing that US traffic to news sites rose by 27 per cent on the day of the election compared with a week earlier.
