Blogging 'boosts search engine score'

Blogs are an effective tool for boosting search engine ranking and engaging an audience, an expert has commented.

Tino Triste, social media optimisation consultant at Manchester-based search engine optimisation (SEO) firm Just Search, made his comments to Netimperative.

He explained that inbound links and fresh content are key to boosting a website's ranking, as long as the content is relevant to the website's sector.

"[Blogging] provides a channel for reaching a wider audience and increasing brand awareness, through both boosting rankings and providing leading industry comment," Mr Triste continued.

Other bloggers and browsers will then link to the site, raising its ranking on Google and other search engines, he said.

However, it is vital a blog is kept up to date to secure a regular audience, the SEO consultant added.

Last year, SEO firm Clear Site Marketing urged websites to use a blog as both people and Google "love content".

It claimed that there is a good chance people will return to a site which contains interesting articles, adding that some believe a person must be exposed to a brand six times before making a purchase.