Copy and content 'key to quality'

The best websites on the internet can be judged in terms of the standard of their content, it has been claimed.

Sites which represent the best in online marketing are currently being called to compete for the Web Marketing Association's industry awards.

Applications are being welcomed from sectors such as technology and law, with the quality of such websites' content a key area for assessment.

Within the seven criteria for consideration are copy writing, content, design and ease of use.

Meanwhile, interactivity, technology and innovation complete the list of characteristics to be taken into account when determining the winning sites.

William Rice, president of the Web Marketing Association, says: "The WebAwards is different from other website award programmes because we're not just a beauty pageant focused on name recognition and design."

Figures recently published by the organisation show that websites in the investment and consulting industries could be among those most likely to benefit from improving their content.