Finance news sites 'benefiting from economic crisis'
Tuesday, 11, Nov 2008 09:47
New figures have revealed that traffic to financial news sites increased significantly at the peak of the economic crisis in September.
Some 8.8 million Britons visited a finance news website to obtain more information on the dampened property market and bank collapses during the month, according to comScore.
This represented a ten per cent increase compared with the previous month and saw the Guardian's business section receive the highest number of unique hits compared with other specialist finance news pages.
About 374,000 web users visited the Guardian - a 141 per cent increase over August - while other popular sites included Sky Money, CNN Money and Bloomberg.
Herve Le Jouan, managing director of comScore Europe, said: "Because of the immediacy in reporting real-time fluctuations in the financial markets, Europeans have become increasingly reliant on financial news websites for the most up-to-the minute information."
According to Hitwise, the credit crunch has also prompted UK consumers to adapt their online behaviour to find more money-saving deals on the web.