Online news and RSS to be key to online marketing sector this year, agency says
Tuesday, 13, Jan 2009 10:33
The use of news articles in search engine optimisation (SEO) campaigns will increase over the course of 2009, it has been predicted.
According to Jorn and Price Marketing, SEO professionals will focus more on offering quality content this year through blogs and article marketing to online news sites and bloggers.
This will represent "one of the best ways for site owners to cut through the clutter of search results and target prospective clients directly", the agency said.
The company also predicted that usage of RSS feeds will rise "dramatically" in 2009, as web users become more choosy and knowledgeable about the type of online information they want to read.
Jorn and Price Marketing said that it is likely more consumers subscribe to a particular company's RSS feed than their email marketing list.
According to Razorfish's 2008 Feed report, 52 per cent of consumers regularly use RSS feeds, while a similar proportion have used social bookmarking services like Delicious.