RSS news feeds 'a must' in online marketing
Monday, 29, Jun 2009 10:33
Website owners should consider offering RSS news feeds to allow users to gain easy access to their online content, it has been suggested.
According to Alltop.com founder Guy Kawasaki, offering web users simple ways of keeping track of the latest content is a necessary element of online marketing, along with offering email marketing newsletters for PR purposes.
He also recommended doing away with moderated comments, calling this feature "an oxymoron" in his column for Entrepreneur.com.
"If your company is trying to be a hip, myth-busting, hypocrisy-outing joint, it should let anyone comment," Mr Kawasaki said, going on to note that he has been previously put off from leaving comments by having to register first.
A survey conducted by Yahoo! in 2005 found that 27 per cent of web users view RSS syndicated content on personalised start pages such as My MSN and My Yahoo!.
It said that enabling RSS news feeds on a website can help to increase the "value proposition" of the services offered by that site.
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