Thursday, 13, Dec 2007 10:44
Those who have not yet used RSS feeds will prefer to use widgets and other platforms which have the news already built in, an expert has claimed.
John Thompson, editor of online resource journalism.co.uk, made his comments via the company blog following a roundtable discussion on the implementation of RSS feeds hosted by MediaFed.
He suggested that potential users would prefer to browse "useful stuff" through widgets on their desktops or preferred social networking site.
Furthermore, the average user does not want advertising and "they definitely don't want advertising content masquerading as editorial", Mr Thompson continued.
He also warned that many publishers fail to include a link encouraging people to subscribe to the feed within the feed.
Journalism.co.uk explains that RSS stands for either rich site summary or really simple syndication, allowing users to receive new stories as soon as they become available rather than trawling through updates online.
Also writing on the journalism.co.uk's blog, Jemima Kiss said that as a publisher, she knows that people who subscribe to the site's RSS feed are its "most valuable, engaged audience".
Please click here to visit journalism.co.uk's blog.
