Online PR execs can now make use of a new social bookmarking tool
Friday, 09, Jan 2009 10:24
A new social bookmarking website aimed at helping PR executives to keep track of their favourite online content has been launched.
KeeMedia.net was unveiled this week by Keeno.it, which also owns a range of other niche social bookmarking websites.
Users can store and manage interesting bookmarks, as well as share these with others and post ratings of each link, PR Week UK reports.
Graham Higginson, co-founder of KeyMedia - the company behind Keeno.it - said that the website had been launched in response to the growing take-up of online PR services.
"We can see that PR agencies are becoming increasingly more involved in supporting their clients' online activities and we think one very important avenue will be the support of niche bookmark and social networking sites," he remarked.
In November last year, a report by PR firm Citigate Dewe Rogerson suggested that more than 65 per cent of UK and Irish marketers believe that online PR will be entirely integrated with other channels of corporate communication by 2012.