Banner ad alternatives identified

A number of alternatives to banner adverts have been outlined by a sector commentator.

Brand marketers will be familiar with the decline of banner ad click rates, Harry Gold from the ClickZ Network states in a post on the resource, explaining that there are many other varieties of content which can be included in a marketing strategy.

He notes that social networking adverts on sites such as Facebook - which appear as text and image combinations that appear in a user's news feed when they log in - can be targeted by a range of geographic and demographic selections.

Continuing, Mr Gold notes that newsletter sponsorships are effective, despite the fact that it is a more traditional means of advertising.

"They tend to perform very well, you get a lot of real estate for copy and they hang around for a long time in a person's inbox driving clicks for weeks and sometimes months to come," he explains.

In recent days, an article on internet resource PC World recently urged marketers to take advantage of upcoming developments in web technology and search engines.