Online spending reaches ã4.8bn in July
Thursday, 21, Aug 2008 10:15
Online spending rose to a total market value of £4.8 billion in July, figures from the IMRG CapGemini e-Retail Sales Index show.
This figure equates to an investment of roughly £79 for every person in the UK.
Data from the study indicates that consumers continued to spend online despite the ongoing effects of the credit crunch and pressures on disposable income, with sales figures increasing by a total of 11.3 per cent on June.
Mike Petevinos, head of consulting for retail at Capgemini UK, states that online sales continue to exhibit signs of strong growth, especially in comparison to "tough trading conditions" on the high street.
He states that rising sales in apparel demonstrate consumers' "ever-increasing familiarity" with web-based retail.
Jo Evans, managing director of IMRG, adds: "Online retailers are taking full advantage of the present situation."
In other news, reports recently noted that online auction site eBay plans to introduce changes to encourage more fixed price sellers on its site.