Wednesday, 27, Apr 2011 11:08
Social networking site Facebook has launched a new deals programme to challenge Groupon.
Using the Deals on Facebook scheme, users can access bargains using their mobile phone in much the same way as they would using conventional coupons.
Initially, the service will be available to people in five US cities with plans in place to expand it further if successful.
Facebook users can find special offers through notifications or via the Deals tab on their home page before paying via credit card or, eventually, Facebook Credits virtual currency.
The company has established links with several deal providers in these cities, including aDealio, Gilt City, HomeRun, PopSugar City, viagogo, and zozi, to provide similar discounts through the social networking site.
Emily White, Facebook's director of local, explained: "We've worked with partners and local businesses to help deliver the best social activities in your area. And once you've found a deal you like, having the deal on Facebook makes it easy to share, buy and plan with your friends."
Since its launch in 2008, Groupon has collected more than 40 million subscribers and declined a $6 billion (£3.6 billion) buyout deal from Google last year.