With people looking on the web for anything, even a log cabin builder can benefit from online marketing
Wednesday, 16, Sep 2009 01:12
Different forms of online marketing and new media can be used in conjunction with old media to help advertising campaigns achieve success, it has been suggested.
Robin Wight, president at communications agencies The Engine Group and WCRS, said that mixing older platforms for marketing such as TV with Web 2.0 was the key to his companies' positive achievements with a recent film launch.
Commenting at the Westminster Media Forum Keynote Seminar: The Future of Advertising, he revealed that having used television to raise awareness of the picture, his firms embarked on "a complicated strategy of media optimisation".
"We had social media organisations to connect people to sites where they could see this film online and we distributed this film to a whole range of community sites," Mr Wight added.
The event he was speaking at took place on Thursday September 10th and examined the current and future prospects for the UK's advertising industry.
Long-term prospects for the whole sector - across TV, radio, billboard and online - were discussed, as were issues to do with new technology and techniques such as sponsorship and social networking websites like Facebook.
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