Creating duplicate content can have a negative effect on a search engine optimization (SEO) campaign
Thursday, 16, Jul 2009 09:37
The UK's public relations (PR) sector could do more in the field of online PR, according to a new report.
A survey carried out by Bigmouthmedia shows that while 40 per cent of the 100 press and PR agencies it polled provide online PR and social media services, some have been slow to adopt web-based tactics for their own marketing campaigns.
While the number of agencies publishing a blog has increased by 100 per cent in the last 12 months, 78 per cent do not produce their own blogs, according to the poll.
London-based agencies were found to be more likely than those in other parts of the country to use blogs to communicate with their clients, colleagues and the rest of the industry.
"Online PR has to be viewed as part of your overall online marketing mix," commented Leanne Rinning, online PR manager at Bigmouthmedia.
"It is most effective and more measurable when dovetailed with your search engine optimisation (SEO), pay-per-click and display activity."
A recent study by Arketi Group suggested that businesses should ensure they make SEO a part of their online PR strategies, as the majority of journalists use search engines on a regular basis.
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