Monday, 25, Jan 2010 05:14
Small business start-ups would do well to consider expanding their online presences, according to a support consultant.
Writing for the BBC, Howard Graham of Made Simple Group commented that may small firms are missing out on the "full potential" of the web and he suggested that many with out-of-date and out-of-touch websites might get a boost from adopting a more proactive approach to building their online presence.
He suggested that these firms may find it beneficial to incorporate search engine optimisation techniques into their site content, as many business sites "are impossible to find unless someone actually types them in by name".
Mr Graham pointed out that the Get Online For Business campaign recently launched by The Start Up Community could be one place for owners of SMEs to seek out advice about improving their website's performance.
Jivan Manhas, founder and head of sales at MediaTrust, recently noted in a column for Adotas that businesses planning to create landing pages as part of their online marketing strategy should ensure they are properly optimised.
He also claimed that carrying out tests to determine the effectiveness of different conversion strategies could be a good way for business owners to evaluate what does and does not work.
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