Tuesday, 02, Mar 2010 04:32
Social media can be an effective way for firms to engage and interact with potential customers, an account director has claimed.
However, Katy Woodrow Hill of 1000heads pointed out that social media marketers should be wary of using sites such as Facebook or Twitter as a sales channel.
She noted that it is "dangerous" for brands to approach social media as a way to make sales, as this is not in line with the average consumer's expectation of this type of communication.
"Consumers don't just want to have commercial conversations in social media, they want to have two-way conversations about things other than how a brand is going to make more money," she said.
Ms Woodrow Hill added that when it comes to ways of engaging consumers, it is important to consider what the business' objective is - and then to decide how best to communicate this to potential customers.
While Twitter - which was recently identified as one of the fastest-growing social media channels among Fortune 500 firms - is an easy starting point for many companies, in some cases a blog or forum discussions can also prove useful, she said.
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