Tuesday, 10, Jun 2008 10:13
Social media marketing should not be considered an extension of search engine optimisation (SEO) as it is about far more than building inbound links, an expert has remarked.
Harry Gold, chief executive officer of digital marketing agency Overdrive, made his comments to the Click Z Network, asserting that marketing a site through social platforms means more than simply raising its visibility.
Through the use of news-sharing blogs, widgets and online communities, firms can build relationships with their clients and encourage them to communicate.
However, he warned businesses not to assume they can update their blog sporadically.
Mr Gold stated: "First, create a blog and post to it a lot ... However, don't put up a blog if you can't post a few times a week. Monthly posts don't cut it!"
Recently, Jeremy Long Chia Teik, an industry commentator, told GoodInternetMarketing.com that for a blog to work, it must be filled with useful and unique content.
He explained that providing such information does increase a firm's credibility but also helps raise its ranking within search engines.