Wednesday, 13, Feb 2008 11:30
Marketing through social media requires more effort than simply putting up a page on MySpace or Facebook and hoping this will boost business, an expert has claimed.
Industry commentator Seana Mulcahy made her comments in an article for opinion resource Online Spin.
She accused some marketing agencies of making such minimal efforts over the last year and then considering themselves pioneers.
Brand promotion through social media tools is much more sophisticated than that, Ms Mulcahy noted.
"The bottom line is, look at the ethnographics of such audiences. Consider their lifestyles and how they use technology. Watch and learn," she urged.
British marketing agency Social Media argues that companies should take the time to engage and interact with online communities.
This will give them a "word of mouth brand boost" which cannot be gained through any other marketing efforts, it claims.
