Thursday, 08, Jul 2010 02:56
Twitter now sees around 800 million searches made on the social networking website every day, the company's co-founder has revealed.
Speaking at the Aspen Ideas Festival, Biz Stone said more than 24 billion queries are recorded on Twitter each month - something that could prompt businesses to reshape their web marketing strategies to incorporate the website.
This represents a 33 per cent increase compared with April and is more than all searches made on Bing and Yahoo! combined.
Mr Stone explained that Twitter is trying to position itself as an "information network or a source of news" rather than a social media site, according to Fast Company.
The figures come after Experian Hitwise reported that social networking websites now get more traffic than search engines in the UK - the former accounted for 11.88 per cent of web visits in May, while the latter represented 11.33 per cent.
However, Google still pulls in more searches than Twitter does, with some 88 billion queries being conducted via the search engine every month.
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