Make sure social media content is unique and relevant
Tuesday, 23, Feb 2010 11:30
Businesses looking to take advantage of social networking sites as an online marketing channel need to ensure they deploy unique content as part of their strategy.
This is according to Chess Media Group principal Jacob Morgan, who explained that firms also need to identify exactly where their target customers are the most active in the social media space.
"Brands need to continue to provide interactive, valuable and unique content to their customers to keep the relationships and the community going strong," he commented.
The advice came after TechCrunch published figures from Gigya suggesting that Facebook is the most popular medium through which web users share online content with each other.
It accounts for 31 per cent of all items of content - which can include news articles, images and blog posts - compared with Google's 30 per cent share and Yahoo!'s 25 per cent.
Twitter was found to represent 11 per cent of shared content, followed by AOL with three per cent.
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